- Now that the clock of life has started ticking, what has become clear to me -
Recently, I have the distinct feeling that something has changed within me.
It's as if the mechanical clock of life has begun to tick. The events that were previously just dots are now meshing together like precise gears, and we are definitely moving towards a single point in the future. That's the feeling I get.
For example, we were able to make a connection with the president of a listed company, materials that had been difficult to obtain for a long time suddenly became available, and newly ordered materials proved to have revolutionary effects beyond our expectations.
When I think back on it objectively, I realize that a series of good things have started happening recently that make me wonder why they happened at this particular time.
Of course, you could dismiss it as a coincidence.
However, I see this not simply as a series of good fortune, but as the result of our previous attitude finally beginning to take shape.
Up until now, I have always placed the utmost importance on "mental attitude" when creating products.
Efficiency and cost are of course important, but even more so, if you lose sight of the key points of "Why am I making this product?" and "Who do I want to deliver it to, and what do I want to deliver?", the power of the product will surely be weakened. This is not something you feel, but something that clearly shows up in the market's reaction.
Conversely, even if a product is simple, if it is made with sincerity, it has the power to move customers' hearts.
My goal has always been to create products that people can believe in, rather than products that sell.
I believe that in the end it all comes down to whether you can be proud of your work, without being obsessed with profit and loss calculations or short-term figures.
And now, all of this accumulation is beginning to mesh like gears.
Through this movement, personal connections were formed, stagnant supply chains were opened up, and even technological breakthroughs were made. It truly felt as if the timing inside and outside the company was aligned, and the "system" was starting to move.
As I feel this flow, I am reminded of a turning point.
I was once told, "Your life expectancy will be March when you are 56 years old." I didn't pay much attention to it, but when I actually turned that age, I felt a sense of relief, as if I had reached a milestone.
And now, the next turning point is fast approaching - March, when I will be 63 years old by traditional Japanese reckoning. This "movement of time" is not simply a matter of age, but I can't help but feel that it signals that the very structure of life itself is moving into the next phase.
Now, all the pieces are quietly coming together, pushing us forward, saying, "Now is the time to move on to the next phase."
That is why I want to go back to basics, clarify what I want to deliver, and move forward honestly, one step at a time.
There is one thing I am certain of.
The quality of a product ultimately comes down to the "attitude of the maker."
It's about the system, it's about trust, and it's the foundation of the brand.
That is why, now that this virtuous cycle is beginning, I believe it is necessary to take a fresh look at our current situation and continue to ask ourselves, "What is the purpose of getting these gears moving?"
I will continue to focus on creating products that build long-term trust, rather than short-term results.
I believe that this will ultimately create the strongest brand and provide value to society.